Take a peek at what’s brewing in our dungeon for the past few months and what we’d like to call a prelude to something even bigger. For all shopaholics out there, we really can’t wait to unveil what the new Asylum store will look like but there’s definitely gonna be head-turner fashion labels that promise to sizzle up your wardrobe. It’s all gonna happen during the first quarter of next year and watch this space for more updates!

LATEST NEWS

Chocolate Research Facility (Wheelock Place) Wins Silver Pencil at One Show Design Awards! Asylum bagged a total of 4 Awards at the One Show Design Awards 2010, the industry’s most prestigious awards competition. The awards include Silver Pencil for Spatial Design - Chocolate Research Facility (Wheelock Place), Merit Awards for Spatial Design - Fred Perry (ION), 4 Fingers (ION) & Packaging Design - Chocolate Research Facility Autumn/Winter ‘09.

NEW PROJECTS

The Salad Shop Salad is often stereotyped as the definitive meal of choice for the health-conscious or vegetarians. In addition to conceiving a fresh identity for the new F&B outlet, the brief also required us to reinstate the fact that salads can also be hearty daily meals for everybody. Thus the strategic tagline “For Herbivores, Carnivores and Everything else in-between“ was born with animal silhouettes created as the core design language to reflect the brand philosophy. Passersby outside the restaurant are allowed glimpses of the interior through massive cutout shapes of forks and spoons on a plywood feature screen. While cement screed flooring and plywood fittings accentuate the organic space, graphic printed stools and customised “scenic“ fabric lampshades breathe a sense of freshness into the environment.

Bartle Bogle Hegarty (Shanghai) Inspired by the hurried state of development that is Shanghai, we wanted to design the BBH office as a catalyst for social commentary. The resulting space has a raw and always-under-construction design language that echoes the city’s mood. Big bold maps of BBH international offices were splashed on cabinets to bring the work areas to life. The meeting rooms were designed to resemble half torn-down houses with different rooms themed to simulate an actual apartment's living space, kitchen, child’s room and even bathroom!

TripleOne Somerset TripleOne Somerset is a new mall dedicated to smart, worldly living. Emphasising quality and design, its merchandise mix reflects a progressive and international perspective. To visually interpret the diversity of this new retail destination, the brand identity was designed using a cornucopia of colours to unveil its promise of providing new shades of shopping experiences. To further differentiate the mall, we infused the logo with an element of surprise by making the numeric components of its address appear as if popping out of a Pandora’s box filled with exciting discoveries.